At this year’s “ONE-Fair” youngculture was present with its own booth and three interesting presentations.
Dominic Veit, Head E-Commerce, argued in his presentation at „ONE Experience“, why mobile devices should be considered as important instruments in the marketing- and distribution mix of every e-commerce supplier. Using real live showcases like the Ex Libris-, Denner- or Fust-App, he showed how Apps can be successfully used as promotional and loyalty tools. Looking into the future he outlined possible future use cases of Beacons in combination with apps at a POS and how mobile POS solutions can increase cross- and upselling opportunities.
At the “Future of” Conference Mirko Kleiner, Head of Delivery, spoke about how agile cooperation models will fundamentally change classic client-/supplier relationships – starting from the RFP to contracting until delivery.
And last but not least we were able to present some client showcases in the field of mobile application development at the premiere of the “Mobile Business Club Zurich”.